Kia prepares for post-autonomous driving era

20th December 2018

Kia prepares for post-autonomous driving era with AI-based real-time emotion recognition technology

Kia to unveil new in-car tech for the future ‘emotive driving’ era at CES 2019 R.E.A.D. System is the automotive industry’s first technology converging human senses-oriented in-cabin environment control and AI-based emotional intelligence (SEOUL) December 20, 2018 – Kia Motors will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronics Show (CES) next month.

Kia’s interactive ‘Space of Emotive Driving’ exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience. Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D.) System – a world’s first technology developed based on a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group.

R.E.A.D. System can optimize and personalize a vehicle cabin space by analyzing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more joyful mobility experience.

Mr. Albert Biermann, President and Head of Research & Development Division of Kia Motors, said, “We have developed R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’, thereby providing an optimized human senses-oriented space for drivers in real-time.”

Kia’s CES exhibit will also feature several other advanced in-car and mobility technologies focused on the brand’s ‘emotive driving’ concept, with more details set to be announced in the build-up to the 2019 event. For an enhanced visitor experience, Kia will operate 15minute ‘Docent Tours’ at regular intervals at the booth throughout the duration of CES 2019. The tours will give attendees a more in-depth understanding of the new technologies on display.

Visit Kia Motors at CES 2019 on Tuesday, January 8 through Friday, January 11 at the Las Vegas Convention Center (LVCC), North Hall Booth #7029. For more information, please visit www.kia.com/worldwide/CES2019